Growing older in a wise way
Growing older in a smart and fun way. Also in your town!
What if there is no more care when I need it most?
What happens if my children have to take care of me?
We are short on resources and money in elderly care. This means that we can no longer always rely on these systems and as a community we must take more care of each other. It is our own responsibility to grow older wiser and make smart choices, so that your old age can be as pleasant as possible.
Inform
Inspire
Connect
WOWW is much more than a campagne
WOWW stands for ‘Wijzer Ouder Worden’, which means ‘Growing older in a wise way’. It is a community where you can find everything about growing older in a wise way. We share practical tips and useful tools about informal care, (home) help, memory problems, laws and rules. You will find references to organizations, associations and organized meetings to help you grow older, stay healthy, active and part of the community.
Experts and initiators also provide an insight into the future and we share beautiful stories of residents who show their life wisdom. And they cause laugh lines… the most beautiful wrinkles there are.
The #awareness campaign is the ultimate guide to growing older in a wise way. We have focused on creating informative materials, organizing interactive events and promoting collaboration with local organizations and agencies concerned with healthy and happy aging.
WOWW in 6 steps
We develop the campaign per town over 6 months and go through the following steps.
Step 1
Design
Step 2
Testing
Step 3
Design and content
Step 4
Stakeholder management
Step 5
Launch
Step 6
Roll-out and safeguarding
